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9/2/2005
SIRIUS Satellite Radio to Launch Cosmopolitan-Branded Women's ChannelSIRIUS Satellite Radio |
It was announced today that SIRIUS Satellite Radio and Cosmopolitan, the best-selling young women's magazine in the world, will launch a full time channel early next year.
The talk shows on "Cosmopolitan Radio" will feature a diverse array of topics of interest to women including: love, relationships, beauty, style, health, entertainment and fashion and will cater to the Cosmopolitan reader - "fun, fearless, female." Guests on the programs will include Cosmopolitan Editor-in-Chief Kate White, as well as the magazine's editors and writers.
In addition to talk shows, the channel will feature thematic music programming, which will include the best in pop music and will appeal to the tastes of Cosmopolitan's audience. The music will be specifically programmed to mirror the activities in a "Cosmopolitan" woman's day including songs for: waking up, exercising, bringing to the beach, a cocktail party or a romantic evening at home.
"Cosmopolitan Radio will be the preeminent place to hear the latest on the topics and music that most interest young women," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "This new channel once again demonstrates how we are consistently reinventing the radio format so that women have a place on radio that is truly their own."
"Our readers are constantly asking for more Cosmo and that is exactly what this new channel will give them," said White. "Moving beyond the magazine into radio for the first time, even more women will be able to get the fun, informative and interesting information that Cosmopolitan has provided for 40 years. It's a perfect way to extend our reach and connect with a new audience."
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