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9/6/2005
XM Signs 'The Ellen DeGeneres Show,' 'The Tyra Banks Show,' Food Network and HGTV for New Women's Talk Channel 'Take Five'XM Satellite Radio |
XM Satellite Radio, the nation's leading satellite radio service with more than 4.4 million subscribers, announced today that it will launch a new talk and lifestyle channel targeting women called Take Five. This new women's channel will feature daily satellite radio broadcasts of the Daytime Emmy Award-winning "Ellen DeGeneres Show," and the new "Tyra Banks Show," as well as original content from the popular Food Network and HGTV. Take Five will also feature new original XM programming, including "The Judith Warner Show," which will be hosted by the New York Times best-selling author of 'Perfect Madness: Motherhood in the Age of Anxiety'. A complete program lineup will be announced prior to Take Five's launch in October 2005.
"XM offers something for everyone. Take Five will provide programming designed especially for women that is challenging, informative and entertaining," said XM Satellite Radio President and CEO Hugh Panero. "XM is proud that Take Five will have the involvement of dynamic and engaging women like Ellen DeGeneres, Tyra Banks and Judith Warner, as well as two of the most respected brands in lifestyle programming, Food Network and HGTV."
In connection with the launch of Take Five and the new season of "The Ellen DeGeneres Show," Ellen DeGeneres will give away Pioneer AirWare XM2go portable satellite radio receivers to the in-studio audience during the first week of season three.
"Bringing audio of 'The Ellen DeGeneres Show' and the new 'Tyra Banks Show' to XM, America's top satellite radio service, is an exciting way for us to further promote these television shows and expand their reach to new audiences outside the home among XM Satellite Radio's subscribers," said Jim Paratore, president of Telepictures Productions and executive vice president of Warner Bros. Domestic Television Distribution.
To oversee Take Five and XM's original programming for the channel, XM has hired Amy Reyer as director of women's programming. Reyer has a Ph.D. in American Studies with a specialization in literature, popular culture and American lifestyles. Prior to joining XM, Reyer had her own production company, specializing in American lifestyles programming for the Internet, radio and television.
"XM's decision to launch Take Five and provide smart, compelling programming for anyone interested in learning, laughing and living well is an excellent addition to XM's already strong programming lineup," said Amy Reyer. "I am delighted to be a part of this new channel that offers women an opportunity to 'take five' from the hectic pace of their daily lives. With Ellen, Tyra, Judith Warner and great content from Food Network and HGTV we're off to an amazing start, and I'm eager to help build even more programming into the schedule prior to our launch in October 2005."
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