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9/29/2005
Satellite Entertainment Pioneers DIRECTV and XM Satellite Radio Join Forces to Deliver 72 Channels of XM's Acclaimed Programming to DIRECTV Customers NationwideXM Satellite Radio |
An agreement between DIRECTV and XM Satellite Radio, the nation's leading providers of digital satellite entertainment programming, will be much more than just music to the ears of more than 14.6 million DIRECTV customers nationwide.
As part of DIRECTV's dedication to offering the best in entertainment to its customers, beginning Nov. 15, 2005, 72 channels of XM's quality music, children's, and talk programming will be available via DIRECTV, nearly doubling its current audio programming lineup at no additional cost. In addition to music channels and children's programming, XM will provide XM's Major League Baseball "Home Plate" talk radio channel, and its High Voltage channel, featuring talk radio stars Opie and Anthony.
"DIRECTV is making a major commitment in the world of music, and this alliance with XM Satellite Radio will leave a lasting imprint on not only our more than 14.6 million customers nationwide, but on the pay television industry as a whole," said Dan Fawcett, executive vice president, Programming Acquisitions, DIRECTV, Inc. "By partnering with fellow satellite innovator XM to deliver an unrivaled lineup of quality audio channels, we will continue to provide our customers with more entertainment choices, more value and the best service available."
"This marks the beginning of a natural partnership between the nation's leading satellite radio company and the leading satellite television company," said Patricia Kesling, senior vice president, Marketing and Operations, XM Satellite Radio. "DIRECTV offers a fantastic platform for people to experience some of the amazing content we offer on XM. We know from experience that when people get to sample XM, they want to become XM subscribers. Part of XM's appeal is that we have an extraordinary group of music experts who handpick the songs from XM's enormous music library, and they work directly with artists to create original music specials and live performances. Our talk radio programmers share that same spirit of creativity and freedom. It's what separates XM Satellite Radio from everyone else."
Customers subscribing to the DIRECTV TOTAL CHOICE programming package will have access to 50 XM Satellite Radio music channels and customers subscribing to the DIRECTV TOTAL CHOICE Plus programming package and above will have access to more than 65 channels. DIRECTV PARA TODOS customers will also have access to the same XM channels, as well as five additional Latin music channels.
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