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10/20/2005
SIRIUS Satellite Radio Names Martin Lee Senior Vice President Of MarketingSIRIUS Satellite Radio |
SIRIUS Satellite Radio announced today the appointment of Martin Lee as Senior Vice President of Marketing. Lee will be responsible for all aspects of SIRIUS brand marketing and will report directly to Scott Greenstein, President of Entertainment and Sports, who will continue to oversee all marketing efforts.
Lee, who was recently selected as 2005 Marketer of the Next Generation by Brandweek magazine, brings a wealth of national and international experience in product and brand marketing to SIRIUS, including eight years in consumer electronics. Most recently Lee was Vice President of Marketing at Olympus, where he directed product management, branding, advertising, sponsorships, interactive, trade shows and market research for the company's consumer products (including the launch of its digital music players). In this position, he successfully introduced over 100 products into the market place including the Stylus Digital camera. At Olympus, Lee pioneered brand extension with sponsorships and built cross-branded partnerships that enhanced the company's visibility.
"SIRIUS is proud to have Martin leading our branding efforts," said Greenstein. "His passion, energy and experience introducing and developing new products in the consumer marketplace makes him the perfect addition to our company, which will continue to push to be the most innovative content provider in all of radio and have a brand that conveys and reinforces that mission."
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