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11/14/2005
XM Satellite Radio Announces Marketing and Programming Partnership With the GRAMMY AwardsXM Satellite Radio |
XM Satellite Radio (Nasdaq: XMSR - News), the nation's leading satellite radio service with more than 5 million subscribers, today announced a broad marketing and programming partnership with the GRAMMY Awards starting with the 48th GRAMMYs on Feb. 8, 2006. XM has entered into an exclusive, multi-year deal with the National Academy of Recording Arts and Sciences, Inc. (The Recording Academy) to become the official satellite radio network for the GRAMMYs, which will provide XM's subscribers with unparalleled broadcast coverage of the annual telecast, as well as unique GRAMMY special programming throughout the year.
"XM subscribers are some of the most passionate music fans anywhere. Our multi-year agreement with The Recording Academy provides our subscribers with the closest thing to red-carpet access and front-row seats at the most important music awards show in the world," said Eric Logan, executive vice president of programming, XM Satellite Radio. "We are delighted to support The Academy's family of artists who are at the heart of what makes our programming so compelling to music fans and we look forward to sharing the magic of the GRAMMYs with the millions of XM subscribers."
"XM's reach to music fans across genres and its reputation for delivering the best in live music events makes it a great partnership with the GRAMMY Awards," said Neil Portnow, President, The Recording Academy. "The Academy is very excited about this new opportunity to highlight our programs and initiatives, as well as to bring Music's Biggest Night to music fans everywhere."
XM's broadcast coverage of the annual GRAMMY Awards will be featured on multiple channels in the days leading up to the awards show and will include XM original specials focusing on past GRAMMY winners, as well as features and interviews with current GRAMMY-nominated artists. In addition to broadcast coverage, XM and The Recording Academy will create a monthly show to air on XM dedicated to GRAMMY-winning artists and legends in the music industry. XM's year-round programming also will include coverage of events for The Academy's charitable affiliates: the GRAMMY Foundation, (which is dedicated to keeping music and arts education in the schools and preserving the nation's rich cultural legacy), and the MusiCares® Foundation (providing a safety net of critical assistance for music people in times of need).
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