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4/25/2005
XM to Launch First 24-Hour Coast-to-Coast Spanish-Language Sports Radio Channel, Featuring Exclusive Satellite Radio Coverage of 2006 World Cup SoccerXM Satellite Radio |
XM Satellite Radio, the nation's leading provider of satellite radio with approximately 3.8 million subscribers, today announced that it will launch an exclusive, national 24- hour Spanish-language sports channel in partnership with Andres Cantor, the legendary soccer play-by-play announcer and chairman of Futbol de Primera, the leading syndicator of soccer programming in Hispanic radio. The channel, slated to launch in July 2005, will feature in-depth Spanish coverage of the FIFA World Cup Germany 2006, including qualifying matches, beginning later this year (XM will carry English-language coverage of World Cup soccer matches on a separate channel). In addition, the channel will feature coverage of all sports from Latin America and Mexico, including baseball and boxing, along with real-time reporting on sports from all over the world. General Motors will be the presenting sponsor of this new Spanish-language sports channel.
XM has partnered with Andres Cantor, the leading sports commentator for the Telemundo Network and one of the most recognized sports personalities among the Hispanic media. With his unique style, knowledge and energy, Cantor is recognized for his fast-paced, play-by-play soccer coverage and, most notably, his signature call, "Go-o-o-al," which has been enjoyed by sports fans for more than 18 years. In addition, he is a published author and will soon be one of six recipients of the first ever Honorary EMMY En Espanol. Cantor and his company, Futbol de Primera, will create and produce original content for the new 24-hour channel.
"I am pleased to be partnering with XM in the development of this new channel because XM truly understands the importance of providing quality Spanish-language programming," said Andres Cantor. "Now Spanish-speaking people across the country will have access to the best in Spanish-language sports programming, regardless of where they live. What's more, XM will be the only place on satellite radio to hear play-by-play of the FIFA World Cup Germany 2006 Soccer tournament."
There are currently more than 35 million Hispanics living in the United States, according to the most recent U.S. Census Bureau figures. By 2010, the U.S. Hispanic population is projected to increase by 34 percent.
"This new XM channel will deliver unprecedented Spanish-language coverage of the most popular sports in the world to the millions of Spanish speakers living in the U.S. and will further strengthen XM's unmatched Spanish-language lineup ranging from sports to news to the best in Latin music," said Hugh Panero, President and CEO of XM Satellite Radio.
This new channel is the latest addition to XM's expanding line-up of Spanish-language programming, which includes:
- MLB En Espanol (XM Channel 190): Live play-by-play coverage of Major
League Baseball games in Spanish and the XM program "Solamente Pelota,"
a weekday show hosted by MLB veteran Orestes Destrade, featuring
baseball news, listener call-ins, and interviews.
- Alegria (XM Channel 90): Latin pop music hits
- Aguila (XM Channel 92): Regional Mexican music
- Caliente (XM Channel 94): Caribbean music
- Luna (XM Channel 95): Latin jazz
- CNN En Espanol (XM Channel 134): Spanish-language version of the
worldwide CNN news channel, offering the latest in news, politics,
sports, weather, business, travel and entertainment.
"General Motors is proud to be the presenting sponsor for this new XM channel, which will offer the most complete Spanish-language sports programming available on satellite radio," said Brent Dewar, Vice President of Marketing and Sales for GM.
XM is the leading provider of live play-by-play sports in satellite radio. XM is the official satellite radio network of Major League Baseball, NASCAR, the PGA TOUR, the Indy Racing League, and the college sports conferences Atlantic Coast Conference (ACC), Big Ten, and Pac-10. XM also carries ESPN Radio, ESPNews Radio, Fox Sports Radio, and Sporting News Radio. The latest models of XM radio receivers, such as the portable Delphi XM2go MyFi radio, have sports tickers that display current scores for professional and college sports teams.
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