How the website looks creates the first impression for the visitors. First impressions can make or break the bond with the visitors. Updating website design regularly gives it a new and fresh look that attracts. Design is always the essential component in creating brand identity, reflecting its values and professionalism. 

With advances in technology, the design process and requirements have also changed. The changes in designs can also impact users’ behavior towards your brand. A fully functional and strategically designed website might not seem attractive to the visitors now. Old websites – that’s why they have higher bounce rates and fewer potential customers. If you keep updating the design and other elements regularly, you keep it functional and engaging. 

This article will explore why you should update your website design regularly.

5 Reasons You Should Refresh Your Website Design

A website may become outdated without regular design updates. Visitors could not connect with it if it loads slowly and navigation is difficult. Having an old design means you are not up-to-date with the latest design trends. As time passes, such websites can potentially harm your brand’s image.
Here are the reasons you should keep updating your website design.

1.    First Impressions Matter

The first impression is the stage where the connection is built with the visitors. It can be a decisive moment whether the journey will proceed or end. Design is the first deciding factor in this journey. When someone visits your website for the first time, they build an opinion about your brand.

Even if you offer great services and products, if the layout and navigation are not appropriate, they will quickly move on to the next option. Updating the website design frequently makes visitors’ first impressions count. Some also judge the trustworthiness of your business through your website’s design.

2.    Improved User-Experience

A website cannot convert if it has a poor user experience. If a website’s design is appealing, visitors will take an action. When they can easily find the required information, they start relying on the website. This reliance not only builds trust but also brings them back to the website whenever they are looking for similar or relevant information. Thus, they are converted into regular visitors or potential customers. 

Regular design updates keep the users engaged as they align with their needs and technological advancements. The factors that make a website attractive with respect to user experience are:

·         Refined navigation

·         Fast loading

·         Mobile Optimization

·         Updated layouts

An updated and fresh design ensures your brand resonates with the evolving needs of the visitors. 

3.    Evolving SEO Trends

The evolving trends of the search engines initiate the need to keep the website design updated. This design update will maintain the visitors and improve website rankings. The updated algorithms on search engines focus more on engagement and responsiveness. Website design directly impacts these factors. A poorly designed and outdated website will not be easily visible to people due to poor rankings. 

A design update not only boosts the rankings but also the traffic and time people spend on your website. Google bots and crawlers easily crawl and index the website that is easy to navigate and well-structured in its layout.

4.    Strengthen Brand Identity

Your brand identity is built from your website design. The color combinations and imagery create the brand identity. A well-designed and presented website can communicate the vision of the brand at first glance. This increases trust and builds the credibility necessary for long-term and sustainable growth.  

Make sure your design and your brand message are consistent with the needs of your target audience. With evolving needs and tech trends, you need to change the design as well. If your company has noticed a significant change or repositioning in the market, then these changes will be visible in your branding and website design. Even the design should reflect the offline marketing materials. This is how you can create a consistent brand identity. 

5.    Conversion Boost 

Regular website design upgrades change the way visitors react to your website. When they connect with the design, they like to spend more time on it. Along with the attractive visuals, easy navigation, and strong call to action will convince them to perform an action. That action can be either buying a product or a service. At this phase, you can convert the visitors into potential customers. 

If your website isn’t converting, its design needs to be refreshed. Consult Web Solutions in Dubai to help you develop and design the websites that are meant to convert and generate revenue. 

Give Your Website the Refresh It Deserves!

Has your website stopped capturing the visitor’s attention? The most likely reason is the outdated and unprofessional design. Regularly updating it resonates with your website with your business goals. Consult a professional website designer, who will identify the design elements that need an upgrade and drive business growth.