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In the fast-evolving world of digital communication, brands face constant pressure to connect with customers in ways that are instant, engaging, and meaningful. Traditional messaging channels like SMS and email have served businesses for decades, but they often fall short when it comes to providing rich, interactive experiences. This is where RCS Messaging (Rich Communication Services) emerges as a true game-changer for modern brands. RCS Messaging transforms ordinary text messages into dynamic, multimedia-rich experiences that can engage customers like never before. From interactive product carousels to branded content, verified sender identities, and real-time analytics, RCS empowers businesses to communicate with their audience in a more personalized and impactful way. What is RCS Messaging? RCS, often called “SMS 2.0,” is the next-generation messaging protocol designed to replace standard SMS. Unlike SMS, which is limited to 160 characters and plain text, RCS allows brands to send multimedia content such as images, videos, GIFs, and even interactive elements like buttons, carousels, and surveys. Importantly, RCS works directly in the default messaging app on Android devices, eliminating the need for users to download additional apps. This ease of access makes it a powerful tool for businesses looking to reach a wide audience while delivering an enhanced messaging experience. Conclusion RCS Messaging is transforming the way modern brands communicate with their audiences. By combining rich media, interactivity, verified branding, and personalization, it offers a far superior experience to traditional messaging channels. For brands aiming to improve engagement, build trust, and drive growth, RCS is not just an option — it’s a game-changer. Businesses that adopt RCS today, especially with solutions from RCS Brand Rise, gain a competitive advantage, offering customers richer, faster, and more personalized communication experiences that drive loyalty and long-term success. Visit Here : https://rcsbrandrise.com/rcs-messaging-services-in-pune

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India’s First Indigenous Driverless Car Unveiled by WIRIN Bengaluru has once again positioned itself at the forefront of India’s technological revolution. In a groundbreaking achievement, Wipro, the Indian Institute of Science (IISc) and RV College of Engineering have jointly unveiled WIRIN - India’s first fully indigenous driverless car prototype. The milestone, first reported by The Indian Express, marks a major leap for India’s homegrown capabilities in autonomous mobility. A video of Sri Satyatmatheertha Swamiji of Uttaradi Matha seated calmly inside the car as it navigates the RV College campus has gone viral, offering the public a first glimpse of India’s autonomous future. A Six-Year Journey Toward Autonomous Mobility The WIRIN Collaboration The driverless car is the result of six years of joint research under the Wipro-IISc Research and Innovation Network (WIRIN). Launched in 2019, WIRIN was created to push the boundaries of emerging technologies such as robotics, artificial intelligence, machine learning, and 5G-enabled Vehicle-to-Everything (V2X) communication. Unlike many global autonomous vehicle projects that rely heavily on imported components or foreign algorithms, WIRIN’s prototype is entirely built in India. This includes the perception systems, computing modules, localization technology, and decision-making architecture. Such an achievement sets a precedent for indigenous innovation and reduces India’s reliance on overseas automotive tech. Academic and Industry Synergy The project thrives on the synergy between academia and industry. Wipro’s deep experience in autonomous systems provides the engineering backbone, while IISc brings cutting-edge research capability. Students and faculty at RV College contribute hands-on design, development, and testing support. The unveiling ceremony saw the presence of key leaders, including Ramachandra Budhihal, Global Head of Autonomous Systems at Wipro. Their collective involvement highlights the growing importance of multidisciplinary collaboration in solving India’s mobility challenges. Mapping India’s Unique Road Challenges India’s road ecosystem is vastly different from those in the US, Europe, or Japan. Autonomous driving algorithms must navigate: Unpredictable traffic patterns Potholes and uneven surfaces Stray animals and pedestrians Mixed-lane usage Minimal lane markings Dense urban congestion The WIRIN team is currently fine-tuning the car’s performance to handle complex Indian road conditions, making it one of the few AV programs globally designed from scratch for such environments. A Major Boost for India’s Tech Independence As global automakers race toward self-driving technology, India’s ability to build indigenous solutions becomes vital. The WIRIN car demonstrates that Indian institutions can compete with global players in advanced automotive research, helping reduce import dependence while enabling new opportunities for startups and local manufacturing. Current Status and Testing Phase The prototype is currently undergoing rigorous testing. Researchers are refining: Environment mapping Real-time perception accuracy Safe braking and obstacle avoidance V2X communication reliability On-road decision-making models Only after thorough validation on public roads will the car move closer to commercialization. EV & Autonomous Education Expanding Such educational programs will be crucial in sustaining India’s autonomous tech momentum. As Indian cities prepare for intelligent infrastructure and EV integration, initiatives like WIRIN serve as a strong foundation for the nation’s entry into next-gen mobility solutions. FAQs What is WIRIN? WIRIN stands for the Wipro-IISc Research and Innovation Network, a collaboration focused on advanced research in robotics, AI, machine learning, and 5G-based vehicle communication. Is the WIRIN driverless car fully indigenous? Yes. The prototype has been developed entirely in India using local research, algorithms, and hardware systems. Is the car ready for public use? Not yet. The vehicle is still in testing mode, undergoing calibration for diverse Indian road conditions. Which institutions are part of the project? The collaboration includes Wipro, IISc Bengaluru, and RV College of Engineering. https://www.indianweekender.co.nz/news/indias-first-indigenous-driverless-car

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