Looking forward to becoming a “restaurant owner”? You can either go for a dine-in or a delivery-only restaurant concept. You need to have a dedicated physical space when you choose the former. You can operate a “ghost” or “cloud” kitchen when you pick the latter. A dine-in restaurant basically follows the traditional approach where the owner must’ve a physical storefront. The need for a dining area and staff is also there. A delivery-only establishment, however, doesn’t require a public-facing brick-and-mortar. The food is exclusively prepared for delivery and takeout.
The good thing about a dine-in eatery is that you can ensure an elevated experience for your guests. The kind of experience that helps engage all their senses. It’ll make it easier for you to attract more customers. You wouldn’t need to break the bank to open a delivery-only restaurant. You see, there’s no need to have a customer-facing dining area. You don’t have to spend money on front-of-house staff or décor.
This guide will compare dine-in and delivery-only restaurant concepts.
Comparing Dine-In and Delivery-Only Restaurant Concepts
You’ll see two types of restaurants: The ones that serve food in their physical places and the ones that offer takeaways only. You might wonder which strategy will be more suitable for you or earn more profit for you. This is a kind of question that confuses almost every other person who thinks about opening an eatery. This is exactly where you’re required to gain more insights by comparing these concepts. Only then will you be able to learn which one of the models will work better for you. One might be a better choice for you, while the other might be too risky for you.
Below is a comparison of the pros and cons of dine-in and delivery-only restaurant concepts:
1. Benefits of Delivery-Only Restaurants
From “ghost kitchen” to “cloud kitchen” and “virtual kitchen”, you can call this type of restaurant by many names. Their ultimate benefit for an aspiring restaurant owner is that they can start with a moderate budget. You know, when you don’t need a dedicated physical space, you don’t spend much. Other benefits being:
· Increased efficiency
· Easier to scale
· Flexibility for innovation
· Broader customer base
· Potential profit margins
A person who goes for this model can also tap into the vast delivery market. We’re living in a post-COVID era, where many consumers have become habitual in ordering food from the comfort of their homes.
2. Common Risks in Delivery-Only Models
This might seem like a good idea after looking at all those top-notch benefits. But you shouldn’t turn a blind eye to the risk it comes with. You’re basically making yourself dependent on third-party delivery platforms if you don’t own a system. This means you’re going to share your profit with them. Other risks can be:
· Increased packaging costs
· Loss of brand experience
· Operational complexity
· Food quality deterioration
· Cross-contamination risk
Your reputation will always be “in danger” while operating such an establishment. One bad delivery experience on the customer side and you’ve negative word-of-mouth to deal with. From late orders to delivering wrong items, there are many other challenges.
3. Benefits of Dine-In Restaurants
You can call it “an eatery”, “a cafeteria”, “a diner” or whatever you like. There are many names for a dine-in restaurant. The ultimate benefit that you can reap with this concept is “higher average order values”. You know, customers will spend more when they’re dining outside. Other advantages being:
· Greater upselling potential
· Stronger brand loyalty
· Real-time problem-solving
· Enhanced brand storytelling
· Reduced reliance on delivery fees
You literally have full control over what kind of experience you want for your guests. You can manage the entire “customer journey” from the time he or she enters to the time of payment.
4. Common Risks in Dine-In Models
It’s definitely going to appear as a “win-win” idea when you consider the benefits only. The thing is, such decisions cannot be taken without taking risks into account. There’s a huge upfront cost that you’ll need to spend when you choose this concept. Here are some other risks:
· Higher labor costs
· Premises and liability issues
· Location dependence
· Property damage and theft
· High employee turnover
When you have a bustling environment, it becomes a hard nut to crack to manage safety hazards. Sometimes, you have employees who have injured or burned themselves. The other times, there is a customer-on-customer incident.
5. Choosing the Right Concept for Your Goals
It’s your financial resources and brand vision that matter the most when you’re stuck between the delivery-only and dine-in concepts. A dine-in restaurant will require you to break the bank. That’s why you might not be able to follow this model with a little budget. But when it’s “brand building” that you’re eyeing, you shouldn’t make a move for a delivery-only restaurant.
Then, your location also matters. A dine-in works better in a tourist spot or a suburban area. You can do well with a delivery-only model in an urban region. Whatever path you choose, having a robust concept is something you cannot compromise. This is where you’ll need help from an expert. You can contact the top hospitality consultants in Abu Dhabi to achieve this milestone.
Get a Winning Restaurant Concept for Success
A delivery-only concept is a model that can benefit aspiring restaurant owners with moderate financial resources. It’ll be a good deal when you’re operating in an urban area. A dine-in concept can be more profitable for someone with robust financial resources. It’ll be a great model when you’re operating in a suburban area or tourist spot. Reach out to a reputable restaurant concept development company to get a winning concept for success.