Eyeliner is a beauty product which makes one's eyes get highlighted and appear beautiful. Brands that sell eyeliner need to stand out and get noticed as there are many businesses selling the product. You need to convince people you are selling a quality product that will not damage their eyes in any way. Eyeliner boxes are able to give a certain impression of a business letting people know what it believes in and the type of beauty products it is selling. Minimalist beauty packaging is trending as it gives an image of luxury and lets people quickly know what is in the box.    

The following looks at the art of minimalist beauty packaging when it comes to packaging eyeliner:

Focus on product

Minimalist beauty packaging concentrates on the product letting it be the main highlight. Consumers get to know the eyeliner’s quality as well as effectiveness. This can enhance its appeal, making people want to buy it.

For instance the brand will include relevant details only about the product such as its shade. You can even mention what type of eyeliner it is. The details will be added in a font that is readable and understandable and looks good with the overall packaging design.

You may want to place the product in a box that has a transparent die-cut window on it through which people can see the eyeliner within. For instance it may be a pencil, liquid, Kohl, or Felt-Tip one. They can get a glimpse of the container the product is put in and whether it is the one they want.

A transparent and simple design may enhance customer trust in the brand making them convinced it has nothing to hide.

Quality packaging

Brands that choose a minimalist design usually want to convey quality and luxury. Therefore custom eyeliner boxes wholesale get made with good-quality packaging materials such as cardboard and paperboard. The product can be protected in a better way in a sturdy box like this.

Premium and durable materials enhance the perceived value of the eyeliner, convincing people to pay more to buy it. When people look at the good-quality packaging they get impressed and think a quality eyeliner is present in it that will give good results.

A brand may choose to make the packaging be sustainable and eco-friendly and appeal to the large eco-conscious consumer base. Minimalist packaging aims to use fewer materials that are recyclable or biodegradable. The box can be designed in a minimalist way using sustainable inks to keep the design simple and attractive.

The packaging will also not waste packaging material when being made. It will be the right size and shape to ensure the eyeliner fits in properly and is presented amazingly to consumers when they open the box.

Simple packaging design

Consumers are not drawn to packaging that has too much on it. This confuses people, distracting them from the product. A clean and simple packaging design can stand out and draw peoples attention letting them know an eyeliner is in the box.

Sleek lines and simple typography gets used when it comes to designing minimalist packaging. Brands use white space strategically so that the design is not visually cluttered. The packaging will have a sophisticated appearance which gives the image of purity as well as effectiveness.

A brand may use one shade color on the box without including any images. For instance if a beauty brand wants to portray elegance and luxury it may use the color black on the box.

Finishing touches may be added on custom eyeliner boxes to enhance its appeal whilst keeping the packaging design minimal. For instance a unique texture may be added like embossing on the brand logo to raise it above the rest of the packaging design. The packaging will therefore look appealing and feel high-end.

Brand details

Minimalism lets brands concentrate on the important elements only that can help promote the beauty brand amongst the competition. The packaging may only include a brand logo for instance that looks elegant and stands out. The box can include core brand colors to help with brand recognition.

This allows the box to be immediately recognizable amongst the competition. Consumers can easily find your brand's products in the market with a minimalist packaging design like this. A brand that opts for a minimalist design can show people it concentrates on luxury and on manufacturing good-quality eyeliner that is worth buying.

The eyeliner packaging are design will let people know what the beauty brand is selling, convincing them to be drawn to the product even when it is placed on a store shelf with the rest of the competition. Therefore a packaging design such as this can convey a positive image of a brand making people notice it.