Over the past decade, Vietnam has quietly emerged as a global force in the television manufacturing and export industry. Once primarily recognized for garments, footwear, and agricultural goods, the country is now a major electronics hub — and televisions have become one of its most successful export categories. According to the latest Vietnam TV export data, the country’s television exports reached a record high in 2025, signaling a remarkable transformation in its industrial landscape.

Vietnam’s Television Export Boom

Vietnam’s journey to becoming one of the top global exporters of televisions has been nothing short of remarkable. As per Vietnam export customs data, television exports were valued at just $345 million in 2014. Fast-forward to 2024, and that figure had climbed to $2.85 billion. Even more impressively, in the first two quarters of 2025 alone, Vietnam TV exports reached $3.08 billion — a 6% year-on-year growth rate that cements its position among the world’s top five television exporters.

Smart TVs dominate the market, with LED, QLED, and OLED models accounting for over 85% of total exports. This shift toward advanced display technologies demonstrates Vietnam’s evolution from basic assembly to sophisticated, high-volume production capable of meeting global demand.

Key Export Markets for Vietnam Television Exports

According to Vietnam TV export data, the United States remains the top destination for Vietnamese-made televisions, importing roughly $1.23 billion worth in 2024, or about 43% of total export value. South Korea follows with $370 million, while Australia, China, and Thailand round out the top five destinations.

Other significant markets include Malaysia, Indonesia, the Philippines, Mexico, and the UAE — reflecting the diverse global reach of Vietnam television exports. This global diversification not only reduces dependency on a single market but also strengthens Vietnam’s position as a stable and competitive exporter in the international television trade.

Leading Television Suppliers in Vietnam

The impressive growth of Vietnam TV exports has been driven primarily by a few dominant players supported by a growing network of component and assembly suppliers. According to Vietnam export customs data, the top companies include:

1. Samsung Electronics Vietnam (SEV) – Leading the industry with exports worth over US$1.5 billion, Samsung produces premium QLED and OLED TVs for global markets, including the U.S. and Europe.

2. TCL Smart Device (Vietnam) Co., Ltd. – With exports exceeding US$1 billion, TCL’s facility in Binh Duong is one of its largest outside China.

3. LG Electronics Vietnam Haiphong – Exports high-end OLED and LED Smart TVs to Japan, Korea, and ASEAN markets.

4. Sharp Vietnam Electronics Co., Ltd. – Focuses on LED Smart TVs and UHD models primarily for Southeast Asia and the Middle East.

5. MCNEX Vina Co., Ltd., Dong Yang E.P HCM Vina, and BOE Vision Electronic Technology Vietnam – These companies form the backbone of the television suppliers network, providing key components such as display panels, housings, and circuit modules.

Together, these manufacturers and suppliers represent the driving force behind Vietnam’s booming television industry, with foreign investment playing a crucial role in developing capacity and technology.

Vietnam’s Competitive Advantages in Television Manufacturing

The success of Vietnam TV exports is not a coincidence but the result of strategic policies, cost competitiveness, and favorable trade conditions. Several factors explain why Vietnam has become a preferred manufacturing hub for global television brands:

1. Competitive Labor and Production Costs

Vietnam’s labor costs remain significantly lower than those of China, South Korea, or Malaysia. At the same time, worker productivity continues to rise thanks to vocational training and technology transfer from foreign enterprises.

2. The “China + 1” Strategy

Amid U.S.–China trade tensions, many global brands sought alternative production bases. Vietnam became the prime destination under the “China + 1” model. TVs manufactured in Vietnam face tariffs of around 4% when exported to the U.S., compared to 11–12% for Chinese-made units — a decisive cost advantage.

3. Favorable Trade Agreements

Vietnam’s participation in agreements like the CPTPP, EVFTA, and RCEP gives its products tariff-free or low-duty access to over 50 countries, expanding opportunities for Vietnam television exports across the world.

4. Expanding Domestic Supply Chain

More than 45% of television components are now sourced locally or within Southeast Asia. This growth of local television suppliers reduces reliance on imports and strengthens Vietnam’s industrial ecosystem.

5. Strategic Location and Infrastructure

Vietnam’s proximity to major Asian markets and its strong port infrastructure make it an efficient logistics hub for exports. Ports in Hai Phong and Ho Chi Minh City facilitate smooth international shipping, ensuring timely delivery to key markets like the U.S., Japan, and Europe.

Challenges Facing Vietnam’s Television Export Industry

While Vietnam TV exports continue to rise, the industry faces several challenges that could impact future growth:

1. Dependence on Foreign Firms: Over 95% of Vietnam’s television export value comes from foreign-owned enterprises like Samsung and TCL. Local firms play a minor role in upstream production, limiting domestic value addition.

2. Component Import Dependency: Vietnam still relies heavily on imported LCD/OLED panels and driver ICs, exposing it to global supply chain disruptions.

3. Margin Pressures: As global TV prices decline, manufacturers face tighter margins, forcing them to innovate and move toward premium segments.

4. Trade Policy Uncertainty: Any change in U.S. or EU trade policies could affect tariff advantages currently enjoyed by Vietnamese exports.

5. Rising Costs and Infrastructure Constraints: Industrial zone saturation and energy shortages may challenge long-term scalability unless addressed through policy and investment.

Outlook: The Future of Vietnam TV Exports

The outlook for Vietnam television exports remains highly positive. Based on current Vietnam export customs data, the total export value for 2025 is projected between US$7 billion and US$8.5 billion — nearly triple that of 2023. With continuous investments from Samsung, TCL, and new entrants like BOE and Luxshare, Vietnam’s television export capacity will continue to expand rapidly.

By 2027, Vietnam TV exports could surpass US$10 billion annually, placing the country among the world’s top four television exporters, alongside China, South Korea, and Mexico.

Future growth will hinge on technological innovation, local R&D, and sustainable production. As more factories transition to high-value OLED, QLED, and 8K models, the average export value per unit will rise, solidifying Vietnam’s competitive advantage. Moreover, as local television suppliers gain experience and achieve international certification standards, Vietnam will move closer to full vertical integration in television manufacturing.

Final Thoughts

Vietnam’s success in the television industry is a powerful example of strategic industrial transformation. Supported by favorable trade policies, global partnerships, and growing local expertise, the country has turned its Vietnam TV exports into a symbol of its modern manufacturing capabilities.

From under US$1 billion in 2014 to a projected US$7–8 billion in 2025, the growth story of Vietnam television exports showcases how targeted investments and supply chain integration can reshape an entire sector. As the nation continues to climb the global value chain, it is poised to not only assemble but also innovate, design, and lead in next-generation display technology.

For those seeking deeper insights, Vietnam export customs data and verified databases from trade intelligence platforms provide a detailed look into the country’s export dynamics — from major exporters and suppliers to shipment-level data. Businesses looking to enter this rapidly growing market can leverage these insights to identify reliable television suppliers and strengthen their sourcing strategies.