The Importance of Candle Packaging: A Key to Brand Identity and Customer Experience
Candle Packaging can be just as vital to consumers in a competitive market as the candle itself. Consumers not only notice the scent or appearance of the product, but also enjoy the unboxing experience of it, something which packaging plays an integral role in creating. Packaging has a key part to play in creating that experience while simultaneously reinforcing brand identity and guaranteeing...
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