Adventure Meets Innovation: The Rise of Recreational Off-Highway Vehicles IntroductionThe Recreational Off-Highway Vehicle (ROV) Market is expanding rapidly as adventure tourism, outdoor recreation, and off-road sports gain global popularity. Recreational off-highway vehicles, including side-by-sides (SxS), all-terrain vehicles (ATVs), and utility task vehicles (UTVs), are designed for high-performance driving on rugged terrains such as deserts, mountains, forests,...